Ever thought which is the hardest job for graphic designers? Let me…It is to effectively visualize a concept into a single image. This is the exact requirement in creating a powerful print ad for newspaper, magazine or billboards. A print ad copy consists of two elements: visual imagery and typography. Although a picture is worth a thousand words, but the power of words cannot be underestimated. And the best way to illustrate words is through effective use of typography.
Challenges for Graphic Designers in Print Ads:
Creating print ads is quiet a challenging job for the graphic designers. There are a few reasons that cause the making of print ads a little tricky, e.g:
• Say more in Less Space: For starters, a print medium has less space than any other advertising medium. You need to communicate efficiently and effectively.
• Lack of Emotions: Print ads lack the emotions that TV ads carry. You need to manipulate the words and pictures to create an attractive copy.
• No Sound or Visual effects: In creating a print ad there are no visual aids or sound effects, you use an immovable media to create a moving ad.
In order to get a better understanding of how typography serves the effectiveness to print ads, let us take a look at some of the brilliant ads. For your understanding and inspiration, I have collected 22 creative typographic print ads.