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Print media will always have its own importance regardless of how big electronic media gets. If you really want to use print media or printing services as a marketing tools for advertising your product, you need to do it the right way. In this article we will be discussing a few tips which will help designers to learn their way for better print designing. It does not matter which medium you have choose, these tips will help you with brochures, posters, newspapers and everything that is related to print designing.

1.    Play it safe when it comes to bleed:

If you are a new designer, we should introduce you to what bleed really is. To be precise, bleed is basically a part on the document which is located on the side of it which allows your printer a little bit of moving on your paper in order to design irregularity of the paper. If you want to play it safe so that nothing gets messed up, you should go for a 3mm bleed as it works for all kind and size of the paper. This is the best standardized bleed used for printing.  Since the bleed part is way too important, if you are new to printing, we would recommend you to study what bleed really is in order to understand its purpose and importance before applying it.

2.    Experimenting can turn out to be good:

If we really want things to get better and better with the passage of time, we need to experiment things. I would definitely say here that overprinting can be really fun but if your budget is limited you should do it in the right way so that you do not end up wasting your money. If you are stuck with 2 Pantone’s colors, you should not worry because you can even experiment with them and see what looks better.

3.    Go beyond the edges of the paper:

Mostly people limit themselves to the space within the paper. If you really want your design to stand out, you not only need to think outside the box, but you also need to think outside the paper. Do not limit yourself because of the borders. In fact you should learn to go beyond them. If you are a good designer, you will definitely figure out how to do it correctly. Thinking that your work would just end at the edge or corners of the paper is not a good idea. Think beyond and do something unique.

4.    Don’t be afraid to take risks:

We all know that there are some standard paper sizes which we all prefer to use during printing. However, there is no harm in letting standard things take a back seat and try something new and risky. The standard size is A4 but if you think it is appropriate you should go for A5 or square booklets. Both have various advantages as square booklets will provide you with a good reading experience and since A5 is smaller, it will be easy for you to carry the pages along with you. The choice is totally yours but bottom line here is that one should not be afraid to take risks.

5.    The myth of reading and scanning paper:

A lot of people use images instead of text to spread their message because nowadays people think that readers don’t really read what is written in the brochures and posters. They only scan the entire paper to see if something is of interest. If using text is important, go for it. Do not use images just for the sake of it because at times, text is necessary to deliver the message.

6. Avoiding Visual noise:

This is being constantly mentioned here and there that over crowding your page will do no good for you. If you look at the final designed page and think it has too much of information, than it does and you need to remove unnecessary information. Keep things simple and precise. It I s very important to remove visual noise and you might have heard this a million times but because it is true, I will quote it here that less is always more so make sure you are not torturing your readers.

7.    Working with grids:

Grids will always give a harmony to your printing design so working with grids is always a great idea.

8.    Nothing beats typography:

Typography (font) is the most important aspect of your print design. You should not go for just any font because you like it. Your brochure or poster should look professional so decide accordingly.

9.    For a bigger impact:

If you want to give a bigger impact to your logo, simple invert it.

10.    High quality photographs:

Never adjust to low quality images because it will destroy the entire design of your page. Trust me, if you will use quality images, you will see that these pictures will take your designing to another level. Poor quality will always make your work suffer so compromising on quality of images is a big NO, no matter what.